Our mission
Thoughtfully curate and ethically source the most beautiful coffees available to us from around the world.
Great coffee should not come at the expense of others. Through partnerships with importers whom we know and trust, every purchase ensures a more sustainable supply and improving quality of life for farmers and providers.
Demystify and promote accessibility in coffee.
Finding new ways to bring information to you and being receptive to new information ourselves improves our collective understanding of coffee and its experience.
Focus on what matters.
Nothing needs to be taken so seriously that it clouds your enjoyment of what is meant to be a positive experience. What you like in coffee is personal to you.
Why Colorway
Colorway as a term refers to not only combinations of colors, but how they work together, complement each other and create something that is greater than they are apart. To us coffee is meant to complement all aspects of our lives - the time of day, the food we eat, the type of work we do, our personal relationships, our community partnerships - all coming together creating something that is greater than the sum of its parts.
From our experience creating coffee shops and gathering spaces through our sister company Cafe Steam, we’ve come to better understand coffee and its importance in giving us the energy we need to conquer the day, its role in prompting social change, interpersonal dialogue and freedom of expression. Through our love of creativity and coffee, we present Colorway Coffee Roasters as the greatest version of ourselves. It is the expression of all that we love and we hope you enjoy it as much as we have enjoyed creating it.
Meet the team
Austin Power - Head Roaster
In 2012, Austin started working behind the bar of esteemed coffee shops in his hometown of Charleston, SC. After a few years of running pour-over bars he was offered the opportunity to roast coffee as well. What started as a passion for coffee, developed into a drive to obtain coffees that are sourced with ethics and sustainability as the top priority.
Austin loves tasting coffees that produce a nuanced aftertaste such as almond extract, lemongrass, or any note that sits on your pallet and gives you a pleasant memory of the coffee you already enjoyed.
Shelby Schwab - Assistant
Roaster
Shelby is a culinary enthusiast turned coffee nerd/bean queen/devotee whose career in hospitality is as complex as her favorite brews. In 2016, she found her true passion after embracing an opportunity to work for an established cafe in Atlanta, GA. Inspired by community connections enriched through cafes Shelby committed herself to a lifelong journey of coffee.
Her favorite flavor notes to find in coffee are mango, applewood, and sweet tart. Shelby's favorite music to roast coffee to is anything by King Gizzard and the Lizard Wizard.
Will Forsman - Varmint Wrangler
What started as a dishwashing gig in 2013 quickly turned into nearly a decade in coffee and culminated in the formation of Colorway Coffee Roasters. Through coffee I have been able to make some of my most meaningful memories, explore different versions of myself, travel the world and contribute to a community that I care deeply about.
My favorite things to find in coffee are sweet florals, bright fruits, butterscotch or toffee. When not roasting coffee or fixing coffee equipment I can be found fly fishing, listening to FIDLAR or attempting to relive any part of my youth by skateboarding between meetings.